PERTH, AUS – VGW is excited to announce the launch of Monopoly Match, marking the company’s first-ever Match 3 game, utilising one of the most iconic brands by global games leader Hasbro.
Combining one of the top genres in online games (Match 3) with the iconic Monopoly brand, VGW has opened up an exciting new chapter, delivering a fresh experience to its millions of players across North America, while also aiming to attract new audiences. The launch – which is in the early stages of a phased rollout – adds a popular new games category to VGW’s portfolio, expanding the company’s presence beyond its existing world-class online Social Plus brands and exclusive content powered by its in-house games studios.
Designed to appeal to both longtime fans and newcomers, Monopoly Match is an interactive online social game where players must roll the dice, solve puzzles and collect properties in order to proceed to the next level. The game incorporates many of the iconic tokens and elements of the original boardgame, is available for players aged 18 and over, and can be downloaded on the app store for Android and iOS. In-app purchases are available via the Google and Apple stores.
Monopoly Match is in the scaling phase after launching in the US in November 2025 and performing in line with — and in several areas exceeding — early expectations.
The reception from players has been particularly strong, consistently generating high user ratings across both platforms in the 4.7–4.8 range, which VGW’s Acting Chief Executive Officer, Mats Johnson, said was a “very encouraging signal of early engagement and product-market fit”.
He added: “We are incredibly excited to not only expand into a new game genre, but also collaborate with such a beloved brand to create a fun and engaging experience for players.”
“This venture opens up a new world of entertainment, combining a timeless classic many of us know and love in Monopoly, with a modern twist in the form of Match 3. We’ve been working closely with Hasbro to deliver a product that new audiences will love, while also resonating with our existing players too.”
“Match 3 games are among the most popular in mobile gaming and we are excited to bring the first Monopoly-branded Match 3 game to the category, given the success other Monopoly-branded titles have enjoyed in other segments. It’s early days, but Monopoly Match offers the opportunity to diversify our portfolio, attract new players, and further strengthen loyalty by partnering with a global, iconic brand.”
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