PERTH, AU – VGW is pleased to announce a multi-year partnership with 23XI Racing, beginning with the upcoming NASCAR season commencing February 2.
The partnership will feature VGW’s brand Chumba Casino as the primary paint scheme for several races on all three 23XI Toyota Camry cars. The race cars are to be driven by Bubba Wallace, Tyler Reddick, and Riley Herbst, who will also feature Chumba Casino’s branding on their driving fire suits and team equipment throughout the season.
23XI Racing is one of NASCAR’s most innovative teams, and was founded in 2020 by NBA great Michael Jordan and three-time Daytona 500 winner Denny Hamlin.
NASCAR, the National Association for Stock Car Auto Racing, was founded in 1948 and has since become one of the world’s top motorsports organisations, as well as one of the largest spectator sports leagues in the United States.
“We’re delighted to announce this partnership between Chumba Casino and 23XI Racing,” said VGW’s Deputy Chief Marketing Officer Ben Whitford. “Our games are enjoyed by millions of players across the US, and this collaboration offers an incredible opportunity to connect with the NASCAR community and showcase our free-to-play games.”
“NASCAR is a well-known name in the US, and we couldn’t be more excited about this opportunity. We’re looking forward to partnering with the 23XI Racing team to bring excitement and entertainment to the racetrack – for their stakeholders and ours,” said Mr Whitford.
23XI Racing team president Steve Lauletta said the company is looking forward to a long and successful partnership: “We are excited to welcome VGW to the 23XI family and showcase Chumba Casino on the track with Bubba, Tyler, and Riley.”
“Our organisations share a passion for creating unforgettable fan experiences through innovation and technology and we’re keen to work together on exciting programs for our fans throughout the year. We look forward to introducing 23XI and NASCAR fans to Chumba Casino’s games.”
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